Running an ecommerce business? Using Google Performance Max campaigns? If not, then you should be. Performance Max is one of Google’s most powerful campaign types for ecommerce businesses. It gives retailers access to all of Google’s advertising inventory through a single, goal-based campaign. As Google’s AI and machine learning capabilities continue to evolve, Performance Max […]

Do you have an ecommerce website? Then it’s highly likely that you will benefit from running Meta Advantage+ Catalogue Ads (previously Facebook Catalogue Ads). These Ads show your products to your chosen audience across Facebook, Instagram, Messenger and other placements within the Meta network. The great thing about Catalogue Ads is they are personalised to […]

When it comes to running successful Pay Per Click (PPC) campaigns, choosing the right agency can make a huge difference. At QSM Digital, we pride ourselves on being proactive, transparent and genuinely collaborative with our clients. Over the years, we have worked with businesses at various stages of their PPC journey. Many clients come to […]

Search behaviour is changing quickly. People are no longer only clicking through traditional listings on Google. They are increasingly using AI powered search experiences and tools such as ChatGPT to ask questions, receive summaries and find recommended businesses. If your business does not appear in these responses, you could be missing valuable enquiries. Generative Engine […]

If you’re running eCommerce campaigns through Google Performance Max (PMAX) and using Shopping feeds, you’ll know that while automation is powerful, it still needs direction. At Q Social Media, we regularly manage and optimise PMAX Shopping campaigns for businesses, and the difference between ‘letting it run’ and actively refining it can be significant. We’ve put […]

As search behaviour continues to evolve, retailers are starting to ask an important question: how do we make sure our products appear not just in Google, but in AI-powered tools like ChatGPT too? While ChatGPT is not a traditional search engine, it increasingly surfaces product recommendations and brand information based on trusted, well-structured online content. […]

The holiday season is a crucial time for retailers, with Christmas being one of the most lucrative opportunities of the year. While ideally, marketing plans are in place well before December, there’s always room for last minute strategies to maximise sales. If you’re looking to make a final push, here are 9 simple yet effective […]

Remarketing is a powerful tool and a great way to complement all of your marketing activities (online and offline). In this blog post we talk you through the main reasons remarketing should be an essential tool in your digital marketing strategy in order to help maximize ROI. What is remarketing? Remarketing, or retargeting, helps you […]

Wouldn’t it be great if you could target those visit competitor sites with a targeted ad campaign? You can! If you’re a small business with a small budget it can be hard to compete with the marketing budget and dominance of the big companies. One area you can be smart with your budget is using […]

Do you need help with your Responsive Search Ads? In this blog we are going to cover how to optimise them so you can get the most out of your Ads. Before we start, what are Google Responsive Search Ads? You write your headlines and descriptions for your Ad and Google will move them around […]