Running an ecommerce business? Using Google Performance Max campaigns? If not, then you should be. Performance Max is one of Google’s most powerful campaign types for ecommerce businesses. It gives retailers access to all of Google’s advertising inventory through a single, goal-based campaign. As Google’s AI and machine learning capabilities continue to evolve, Performance Max […]

When it comes to running successful Pay Per Click (PPC) campaigns, choosing the right agency can make a huge difference. At QSM Digital, we pride ourselves on being proactive, transparent and genuinely collaborative with our clients. Over the years, we have worked with businesses at various stages of their PPC journey. Many clients come to […]

Google Search Ads are one of the most effective ways to capture high intent traffic, targeting users who are actively searching for your products or services. While they can be quick to launch, achieving strong and consistent performance comes from how well campaigns are set up and then optimised over time. Below are three key […]

If you’re running eCommerce campaigns through Google Performance Max (PMAX) and using Shopping feeds, you’ll know that while automation is powerful, it still needs direction. At Q Social Media, we regularly manage and optimise PMAX Shopping campaigns for businesses, and the difference between ‘letting it run’ and actively refining it can be significant. We’ve put […]

In today’s competitive landscape, most growing businesses are leveraging PPC (Pay Per Click) advertising. A key objective in these campaigns is to reduce the cost per click (CPC) while maintaining performance. Lower CPC can lead to a more cost effective campaign, gaining more Ad clicks for your budget and boosting your return on investment. However, […]

Remarketing is a powerful tool and a great way to complement all of your marketing activities (online and offline). In this blog post we talk you through the main reasons remarketing should be an essential tool in your digital marketing strategy in order to help maximize ROI. What is remarketing? Remarketing, or retargeting, helps you […]

Wouldn’t it be great if you could target those visit competitor sites with a targeted ad campaign? You can! If you’re a small business with a small budget it can be hard to compete with the marketing budget and dominance of the big companies. One area you can be smart with your budget is using […]

Do you need help with your Responsive Search Ads? In this blog we are going to cover how to optimise them so you can get the most out of your Ads. Before we start, what are Google Responsive Search Ads? You write your headlines and descriptions for your Ad and Google will move them around […]

A strong digital presence for retailers is more crucial than ever. But with so much to consider, where do you even begin? We have gathered our top 7 easy digital marketing tips to stay ahead of your competitors and bring more customers to your door (or online shop). 1. Optimise for local search UK consumers […]

Are you a retailer? If you sell products online then we want to let you know the reasons why Shopify and WordPress WooCommerce sites are absolutely perfect for increasing your online sales. Shopify and WordPress WooCommerce are two of the most popular ecommerce platforms for online retailers. Both platforms offer a wide range of features […]