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4 Reasons Remarketing is Essential for Successful Marketeers

4 Reasons Remarketing is Essential for Successful Marketeers

Written by Chris Wood on . Posted in Digital Marketing, Google Ads, Remarketing.

Remarketing is a powerful tool and a great way to complement all of your marketing activities (online and offline). In this blog post we talk you through the main reasons remarketing should be an essential tool in your digital marketing strategy in order to help maximize ROI.

What is remarketing?

Remarketing, or retargeting, helps you to reach a huge percentage of those people who came to your site and left without converting. There’s a number of reasons why people might have left your site. Whilst it could be that they just aren’t interested or bought elsewhere, it may also be that they were busy or distracted, or perhaps just needed some time to think about their purchase.

That’s where remarketing comes in.

Think of your remarketing efforts as a helpful reminder to your site visitors that your product is there waiting for them if they need it; gentle encouragement to finish their purchase, while reinforcing your branding and messaging to that user every time they see your remarketing ads.

1) Save Money with Remarketing

Compared to many other forms of digital marketing, remarketing is very cheap. For small businesses who are bidding on highly competitive keywords for their search ads, remarketing ads are a life saver! They have much lower click costs compared to search ads. If your ads are compelling and engaging, potential customers might just head back to your site and buy from you!

2) Enjoy Higher Conversion Rates

The people you are reaching with your remarketing ads are ‘hot leads’, people who have done their product research and are ready to buy.

Whilst your search ads get people to your site who have expressed an interest in the sorts of products or services you offer, remarketing allows an extra level of sophistication. It allows you to target people, perhaps those not yet purchased or looked at a certain page, therefore elevating your conversion rates.

3) Increase Brand Recognition

An important factor to remember about remarketing is that you only pay when someone clicks on your ads. This means that thousands of people (potential customers!) could view your remarketing ads every month for free!

This is a huge perk of remarketing and one which shouldn’t be undervalued. Even if people don’t choose to click on your ad, your brand name and message is being seen. This can lead to an increase in organic searches from people who have now heard of your brand name – great news for smaller, less established brands.

4) Maximise your ROI

After spending all that money getting people to your website, it just doesn’t make sense to let them disappear.

Remarketing builds on your existing efforts at converting web visitors to leads or sales. It maximizes the value of your current marketing spend and fine tunes it to boost your current ROI.

Remarketing makes sense for any brand which wants to save money, enjoy higher conversion rates, increase brand recognition and maximize ROI! If you need help with any of your remarketing campaigns we’d love to be of assistance. Q Social Media specialises in b2c and ecommerce businesses – based in Exeter, working with clients throughout the UK.

Why You’re Not Seeing Your Own Google Ads

Written by Chris Wood on . Posted in Digital Marketing, Google Ads.

Are you worried your Google Ads aren’t working because they don’t show up when you do a search for your main keywords on Google? Read on to find out why this isn’t a good way to check whether your ads are working and how it could actually damage your campaign.

Pay-per-click (PPC) advertising is an auction system with all of the bidding happening in real time. Hence carrying out one search isn’t an accurate way of determining whether your search terms are working – you would need to check over a larger period of time such as a week or month. Other advertisers will be bidding on the same keywords, so a search carried out at different times might have very different results.

The problem is, if you keep searching for your ad and not clicking on it you are inadvertently sending out signals to Google. Google search is very sophisticated and is tailored to the user who is carrying out the search. Therefore if you’ve searched for your ad in the past and not clicked on it (which is the action you would normally want people to take once they’ve searched for your keywords), this is sending information to Google that the ad isn’t relevant to you. You are hence much more likely to see competitor ads, especially if you have clicked on them before!

You could also end up damaging your own campaign if you repeatedly check your ads in this way. By sending messages to Google that your ad isn’t relevant to the search terms you’ve typed in you could actually lower your Quality Score and cause your cost-per-click to go up!

The best action to take if you want to know how your ads are performing is to ask the team responsible for your campaigns to provide a regular report, showing how your campaign is working over a longer period than a single search. If you do want to search regularly to see if your ads are working in real time you should use the ad preview tool within Google Ads. You can set parameters such as location and then see what ads would show at that moment in a real search. Since it’s a search simulator it isn’t actually serving ads so won’t take your search history into account.

We hope you found this blog post useful, for help or advice on Google Ads get in touch.

Google Responsive Display Ads – What you need to know

Written by Chris Wood on . Posted in Digital Marketing, Google Ads, Remarketing.

What are Google Responsive Display Ads?

If you’re a business owner, responsive display ads will make your life easier. Simply write your ad, upload your logo and images and Google will show your ad on relevant websites of you choosing or re-market your website to people who have viewed it previously and will adapt the size, appearance and format of the advert accordingly to suit the website they are browsing.

What’s the difference between Responsive Display Ads and Standard Display Ads?

Both allow you to target people that visit certain websites or to re-target people that have visited specific pages of your own website. If you’ve used display ads before you will know that you need to design your ad and save it in various sizes to fit the ad space on a range of websites. The great thing about responsive ads is that there’s no designing involved, simply upload your images and logos and Google will adjust the size of the ad to fit it to the ad space.

Why should you use responsive ads?

They are easy to create, with no design time involved and Google does the work for you. If you are a small business owner, we think they are the perfect solution for those who do not have the time or expertise to design their adverts or the resources to hire a designer. Even if you have used standard display ads in the past, you may have found that you didn’t have the time to create all of the sizes required, which means you could have lost out on potential ad views and clicks.

If you have a YouTube Channel and a video you want to show off in your ads you can do this with responsive display ads. You can upload short video clips, along with at least one image and Google will show your videos whenever they determine that they will perform better than the images in your ad.

Lastly, here at Q Social Media we have seen positive results since moving our clients over to responsive ads. These include a reduced cost per click, allowing more ad clicks for their budget and often 10% to 30% more ad clicks which is really encouraging.

Here’s an example of what the set up of a responsive display ad looks like:

Are there any cons?

If you’ve used display ads before then you may feel like you’re losing a bit of control with the changing format of responsive ads. If for example you have a very strong brand and want this reflected in your ads, then you may want to stick with standard display ads where you have complete control over your branding.

Google will also move the headlines and descriptions around in responsive ads, so you will always need to make sure that they make sense no matter what order they appear in. This could be another reason to stay with standard display ads, if you need to be very particular with your wording. If you can be flexible though, we suggest just giving them a go to see if they work well for your business.

We hope you found this useful and if you need help setting up and managing your Google Ads please contact us at Q Social Media, and we will be able to determine which ads are the best fit your business.